1. Who We Are
TheVi Lab ("TheVi Lab," "we," "us," or "our") is a beauty and skincare brand operating online at thevilab.com. This Privacy Policy describes how we collect, use, and disclose personal information when you visit our website, place an order, or interact with our brand.
2. Information We Collect
We collect information you provide directly, information collected automatically when you use our site, and information from third-party sources.
Information You Provide
- Order details: name, shipping and billing address, email, phone number.
- Payment information: processed securely by our payment providers (Stripe, PayPal). We do not store your full card number on our servers.
- Account information: if you create an account, your password and saved preferences.
- Communications: messages you send to customer service, product reviews, newsletter signups.
Information Collected Automatically
- Device & usage data: IP address, browser type, operating system, pages viewed, referring URL, timestamps.
- Cookies & similar technologies: see Section 6 below.
Information from Third Parties
We may receive information from social media platforms when you log in via single sign-on, from analytics providers (Google Analytics, Meta Pixel), and from advertising partners.
3. How We Use Your Information
- Fulfill and ship your orders, process payments and refunds.
- Communicate with you about orders, account activity, and customer service inquiries.
- Send marketing emails (only if you have opted in — you can unsubscribe at any time).
- Personalize product recommendations and improve our website.
- Detect and prevent fraud, abuse, and security incidents.
- Comply with legal obligations such as tax reporting and recordkeeping.
4. How We Share Your Information
We do not sell your personal information. We share data only with trusted partners who help us operate the business:
- Payment processors (Stripe, PayPal, Klarna, Apple Pay, Google Pay) for transaction processing.
- Shipping carriers (USPS, UPS, FedEx, DHL) for order delivery.
- Email service providers for transactional and marketing emails.
- Analytics and advertising platforms (Google, Meta, TikTok) for performance measurement and remarketing — you can opt out via the channels listed in Section 6.
- Legal authorities when required by law, subpoena, or to protect our rights and the safety of others.
5. Your Privacy Rights
Depending on your state of residence, you may have the right to:
- Access the personal information we hold about you.
- Correct inaccurate information.
- Delete your personal information, subject to legal retention requirements.
- Opt out of targeted advertising and the sale or sharing of personal information.
- Limit the use of sensitive personal information.
- Appeal our decisions on a privacy request.
California, Colorado, Connecticut, Virginia, Utah, Texas, and other state residents have specific rights under their respective privacy laws. To exercise any of these rights, email privacy@thevilab.com. We will respond within 45 days.
6. Cookies & Tracking Technologies
We use cookies and similar technologies to operate the site, remember your preferences, analyze traffic, and measure ad performance. You can control cookies through your browser settings or our cookie banner.
- Essential cookies: required for cart, checkout, and account functionality. Cannot be disabled.
- Analytics cookies: Google Analytics, used to understand site performance.
- Advertising cookies: Meta Pixel, TikTok Pixel, Google Ads — used for retargeting.
To opt out of interest-based advertising, visit aboutads.info/choices or networkadvertising.org/choices.
7. Data Security
We use industry-standard safeguards to protect your information, including TLS encryption for data in transit, secure payment tokenization, and access controls. No system is perfectly secure — please use strong, unique passwords and notify us immediately if you suspect unauthorized access to your account.
8. Data Retention
We retain your information for as long as your account is active and as needed to fulfill orders, comply with tax and accounting laws (typically 7 years), resolve disputes, and enforce our agreements. After that, we securely delete or anonymize your data.
9. Children's Privacy
TheVi Lab does not knowingly collect personal information from individuals under 16. If you believe a minor has provided personal information to us, please contact privacy@thevilab.com and we will delete it promptly.
10. International Visitors
TheVi Lab is operated from the United States. By using our site or placing an order, you consent to the transfer of your information to the U.S. and processing under U.S. law.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised "Effective" date and, when appropriate, communicated via email.
12. Contact Us
Questions about this Privacy Policy or how we handle your data:
TheVi Lab
Email: privacy@thevilab.com
Customer service: hello@thevilab.com