OUR STORY
Where royal heritage
meets Korean science.
Born from a single belief: rare botanicals deserve to be paired with the most advanced cosmetic science of our time.
Chapter 01
The Beginning
TheVi Lab was founded by a team of formulators trained in both Asian heritage botany and Korean dermatological research. We were tired of luxury skincare that traded on storytelling alone — beautiful packaging wrapped around the same commodity actives.
Our question was simple: what if the world's most precious botanicals — saffron from Persia, ginseng from Korea, royal reishi from Japan — were paired with the same fermentation and peptide technology used in clinical-grade Korean dermatology?
Three years and 47 prototype iterations later, the first TheVi Lab serum entered private testing. Today, our collection includes five hero formulas and twelve treatment sets, each engineered for a specific skin concern, each backed by independent clinical evidence.
Chapter 02
The Science
Every formula begins in our ISO-22716 certified laboratory in Seoul. We invest 18 months of R&D in each product before launch — testing concentrations, stability, sensorial experience, and clinical efficacy.
87%
Saw improvement in 4 weeks
120
Subjects in clinical trial
ISO-22716
Certified lab & manufacturing
Chapter 03
The Botanicals
We source three hero ingredients from origins where they have been cultivated for centuries.
i.
Korean Red Ginseng
6-year-old roots from Geumsan, bio-fermented to amplify ginsenoside bioavailability. Detoxifies, brightens, renews from the cellular level.
ii.
Persian Saffron
Crocus sativus threads from Khorasan, blended with bio-peptides. Stimulates collagen and reduces post-inflammatory pigmentation.
iii.
Japan Royal Reishi
An ancient longevity mushroom prized in Japanese imperial medicine. Anti-aging from the inside out, supporting skin barrier resilience.
Chapter 04
The Process
Each formula is dermatologist-tested at every stage. We commission independent clinical trials, n ≥ 60 subjects, with double-blind protocols. Cruelty-free always. Vegan whenever the active ingredient permits.
We refuse to launch a product that hasn't met our internal performance threshold — even when it costs us a year of work and substantial investment. The collection you see today represents what survived our rejection rate of roughly two in three concepts.
Our PromiseIf a formula doesn't deliver visible results within 4 weeks, we want it back. See our 30-day refund policy.
Mission
Authentic luxury is not aesthetic. It is performance, transparency, and respect for the rare resources we use.
That is the standard we hold ourselves to with every formula, every shipment, and every conversation with a customer.